While exchanging comments on Myspace (of all the music related websites!) JMA of 2Frail and Mike of Lusca were realizing how much Godflesh/JK Broadrick influenced their respective band(s), and that gave them the idea to initiate an overdue Avalanchers /Tribute to JK Broadrick kind of compilation. (no covers, just original tracks).

The main motto would have to be "These are artists that were heavily influenced by JKB and are not ashamed of it."

Heavily supported and assisted by the whole Avalanchers community, this Avalanche on Play project was born... Project that draws from and reveals the pool of misc. talents this community has.